Your website is an integral element of your marketing plan. It lets your audience know your brand and how it answers their needs. Ideally it has a look and feel that mirrors an experience with your business or product, and ensures that viewers are easily finding what they are looking for.
Extensive update for Local Business
New Identity and Website for The Raritan Inn
I began by determining a brand positioning for the Inn, and let that be a guide to develop and fine tune content that authentically communicates what an experience at the Inn is all about. The design of the site quickly gives the viewer a thorough understanding of the varied features that the Inn has to offer, and where to find information that serves their particular interest. Both the logo and styling of the site offer an accurate sense of the Inn’s character.
New Look and Message
First Website for Local Business
Images and headlines that engage the target audience and go straight to the key ideas are used to attract more people to this treatment center to help smokers quit for good.
Law Firm
New Identity and Content for Local Business
With a look and feel consistent with this firm’s strong reputation, this work-in-progress will be a significant update for this growing law firm.
Landing Page and e-book Form Submission
Created to generate leads via content marketing; Book and web design.
Online Publication
Physician Travel & Meeting Guide
I re-designed this online travel magazine and subsequently provided layouts for several issues. Shown are family travel, travel news and contest page for one issue. Services included photo procurement, photo editing, and content edit directives.
Custom Wordpress
Managed Markets Consulting Business Website
Emron wanted a simple website that would familiarize perspective clients with the value and depth of their business. I worked with them to narrow down their content into headlined sections, and designed a look that compliments their logo and bears a corporate character, as do the communications that they produce. I created a full array of coordinated images that quickly communicate the nature of their business, while still fitting the budget.
Architect’s Web Presence
Brochure Site
This client wanted a simple, budget conscious site to portray her style, professionalism and capabilities, as well as display the details of her projects.
Solopreneur on Squarespace
Solopreneur Website
A therapeutic yoga/meditation instructor needed a website that would evoke the calming and centering nature of her teaching, with a direct and authentic tone. I began with a company identity and logo, then developed content and created visuals that could also be used on coordinating promotional materials and social media platforms.
